바로가기메뉴

본문 바로가기 주메뉴 바로가기

Korea Journal

  • P-ISSN0023-3900
  • E-ISSN2733-9343
  • A&HCI, SCOPUS, KCI

Exploring Challenges and Strategies in Promoting Korean Culture through Museum Exhibition in the United States

Korea Journal / Korea Journal, (P)0023-3900; (E)2733-9343
2017, v.57 no.2, pp.153-180
https://doi.org/10.25024/kj.2017.57.2.153
Seoha Min (The University of North Carolina at Greensboro)
진병호 (North Carolina State University)
  • 다운로드 수
  • 조회수

Abstract

A number of countries have attempted to promote their national image to increase global competitiveness. As one way of promoting the national image, we have focused on the museum venue, which significantly facilitates the experience of new cultures. This study explores the challenges and strategies in promoting Korean culture through museum exhibitions in the United States. By examining the presentation of Korean culture through museum exhibitions in the United States, this research will benefit other countries striving to promote their national images by maximizing available cultural resources. To achieve its research purposes, this study conducted two phases: (1) we counted, categorized, and analyzed Korean cultural objects exhibited by representative museums online to understand how Korean culture has been presented; and (2) interviews were conducted of curators currently involved with Korean art to explore challenges they have experienced in promoting Korean cultural objects via museum exhibitions. Based on the collected data, we were able to identify several themes regarding the challenges and promotional strategies of museums exhibiting Korean cultural objects. The findings of this study will provide curators and museums with practical insights into promoting Korean culture through museum exhibitions.

keywords
museums, curators, national image, culture, Korea, cultural objects

참고문헌

1.

Alpers, Svetlana. 1991. “The Museum as a Way of Seeing.” In Exhibiting Cultures:The Poetics and Politics of Museum Display, edited by Ivan Karp and Steven D. Lavine, 25–41. Washington, D.C.: Smithsonian Institution Press.

2.

Anholt, Simon. 2000. Another One Bites the Grass: Making Sense of International Advertising. New York: John Wiley and Sons.

3.

Anholt, Simon. 2010. Places: Identify, Image and Reputation. New York: Palgrave MacMillan.

4.

Creswell, John W. 2012. Qualitative Inquiry and Research Design: Choosing among Five Approaches. 3rd ed. Thousand Oaks, CA: Sage.

5.

Cummings, Neil, and Marysia Lewandowska. 2001. “Art: The Value of Things.” Critical Quarterly 43.1: 109–114.

6.

DiBlasio, Margaret, and Raymond DiBlasio. 1983. “Constructing a Cultural Context through Museum Storytelling.” Roundtable Reports 8.3: 7–9.

7.

Domeisen, Natalie. 2003. “Is There a Case for National Branding?” International Trade Forum 1 (March): 14–16.

8.

Gilmore, Audrey, and Ruth Rentschler. 2002. “Changes in Museum Management: A Custodial or Marketing Emphasis?” Journal of Management Development 21.10: 745–760.

9.

Gubrium, Jaber, and James Holstein. 2001. Handbook of Interview Research: Context and Method. Thousand Oaks, CA: Sage.

10.

Hodder, Ian. 2012. “The Interpretation of Documents and Material Culture.” In SAGE Biographical Research, edited by John Goodwin, 393–402. Thousand Oaks, CA: Sage.

11.

Hodges, Nancy. 2011. “Qualitative Research: A Discussion of Frequently Articulated Qualms (FAQs).” Family and Consumer Science Research Journal 10.1: 90–92.

12.

Horie, C. Velson. 1986. “Who Is a Curator?” International Journal of Museum Management and Curatorship 5.3: 267–272.

13.

Jaffe, Eugene D., and Israel D. Nebenzahl. 2006. National Image and Competitive Advantage: The Theory and Practice of Place Branding. 2nd ed. Copenhagen:Copenhagen Business School Press.

14.

Josiassen, Alexander, et al. 2013. “The Halo Model of Origin Images: Conceptualization and Initial Empirical Test.” Journal of Consumer Behaviour 12.4: 253–266.

15.

Karp, Ivan. 1991. “Culture and Representation.” In Exhibiting Cultures: The Poetics and Politics of Museum Display, edited by Ivan Karp and Steven D. Lavine, 11–24. Washington, D.C.: Smithsonian Institution Press.

16.

Kent, Tony. 2010. “The Role of the Museum Shop in Extending the Visitor Experience.”International Journal of Nonprofit and Voluntary Sector Marketing 15.1:67–77.

17.

Kim, Minja. 2010. Hangukjeok paesyeon dijain-ui jedaum chatgi (Finding the Je-daum of Korean Fashion Design). Seoul: Seoul National University Press.

18.

Kotler, Neil, and Philip Kotler. 2000. “Can Museums Be All Things to All People? Missions, Goals, and Marketing’s Role.” Museum Management and Curatorship 18.3: 271–287.

19.

Lasser, Ethan W. 2012. “An Unlikely Match: On the Curator’s Role in the Social Work of the Museum.” Museum Management and Curatorship 27.3: 205–212.

20.

Lee, Changhyun. 2011. Gukga beuraendeu-wa hallyu (National Brand and Hallyu). Seoul: Korean Studies Information.

21.

Lin, Nancy. 2016. “5,000 Years of Korean Art: Exhibitions Abroad as Cultural Diplomacy.” Journal of the History of Collections 28.3: 383–400.

22.

McClory, Jonathan. 2010. The New Persuaders: An International Ranking of Soft Power. London: Institute for Government. Accessed July 1, 2015. http://www.instituteforgovernment.org.uk/sites/default/files/publications/The%20new%20persuaders_0.pdf.

23.

Min, Seoha. 2015. “Korean Fashion Designers’ Use of Cultural Expression and Its Influence on Their Design.” Fashion Practice 7.2: 219–239.

24.

Nebenzahl, Israel, Eugene Jaffe, and Bahtisen Kavak. 2001. “Consumers’ Punishment and Rewarding Process via Purchasing Behavior.” Teaching Business Ethics 5.3: 283–305.

25.

Nye, Joseph S. 2004. Soft Power: The Means to Success in World Politics. New York:Public Affairs.

26.

Paroissien, Eric. 2006. “Contribution aux assemblages hybrides (boulonnés/collés)—Application aux jonctions aéronautiques” (Contribution to Hybrid Assemblies [Bolted/Glued]—Application to Aeronautical Junctions). PhD diss., UniversitéToulouse III–Paul Sabatier.

27.

Rub, Timothy, Michael Govan, and Gary Tinterow. 2014 “Foreword.” In Treasures from Korea: Arts and Culture of the Joseon Dynasty, 1392–1910, edited by Hyunsoo Woo, viii–ix. Philadelphia, PA: Philadelphia Museum Distribution.

28.

Shin, Heonchul. 2009. “Maketing geojang Jack Trout Samsung·Hyundai cha-eppyeo apeun joeon” (Jack Trout’s Painful Advice to Samsung and Hyundai). Maeil Business Newspaper. Last modified December 11, 2009. http://news.mk.co.kr/newsRead.php?year=2009andno=639178.

29.

Smith, Lawrence. 1997. The Art of Displaying Art Painful. New York: Consultant Press.

30.

Spiggle, Susan. 1994. “Analysis and Interpretation of Qualitative Data in Consumer Research.” Journal of Consumer Research 21.3: 491–503.

31.

Trench, Lucy. 2013. Gallery Text at the V&A: A Ten Point Guide. Last modified September 3, 2013. http://www.vam.ac.uk/__data/assets/pdf_file/0009/238077/Gallery-Text-at-the-V-and-A-Ten-Point-Guide-Aug-2013.pdf.

32.

Wages, Joan. 2014. “Why Museums Are Important.” Huffington Post. Last modified February 18, 2015. http://www.huffingtonpost.com/joan-wages/why-museums-are-important_b_6355710.html.

33.

Woo, Hyunsoo, et al., eds. 2014. Treasures from Korea: Arts and Culture of the Joseon Dynasty, 1392–1910. Philadelphia, PA: Philadelphia Museum Distribution.

Korea Journal