This study examines discourses on Koreanness as constructed in the 1970s throughvisual culture in South Korea and argues that visual images were utilized to serve thestate’s objectives by uniting people’s consciousness. This study first discusses how traditionswere discovered under the government-led Five-Year Cultural Renaissance Planand how the country’s modernization was achieved in the 1970s using nationalismtowards national integration. Next, aspects of nationalism and discourses on Koreanness,which were portrayed in visual culture in the 1970s, are deciphered throughspecific works, including visual images from the fields of fine art and design. This studythen examines how discourses on Koreanness took shape in art education to nurturenational identity and nationalism under the Park Chung-hee regime. This study positsthat in the 1970s, Korean visual images were a crucial tool as visual-cultural phenomenato enhance the national spirit, promote development, and trigger competition withother countries, as they reconstructed the identity of the Korean people and clearlydifferentiated Koreans from others.
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