바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

  • P-ISSN0023-3900
  • E-ISSN2733-9343

When Tourist Audiences Encounter Each Other: Diverging Learning Behaviors of K-pop Fans from Japan and Indonesia

Korea Journal, (P)0023-3900; (E)2733-9343
2013, v.53 no.4, pp.59-82
https://doi.org/10.25024/kj.2013.53.4.59

Fitria MAYASARI (Universitas Pelita Harapan)

  • Downloaded
  • Viewed

Abstract

Japanese hallyu fans who often travel to Korea after falling in love with Korean dramas or K-pop music are usually referred to as “tourist audiences.” More recently, K-pop tourist audiences come not only from Japan but also from Southeast Asia, China, Europe, and the Americas, expanding the nationality boundary of the concept. Although such tourist audiences are still predominantly female, the number of male K-pop tourist audience members is also growing slowly. In this study, we address the question of learning behavior among tourist audiences from different countries in the K-pop mecca of Seoul. Based on the notion of forward and retrospective learning, in-depth interviews with Japanese and Indonesian female K-pop fans who have encountered fans from other countries were conducted in order to delineate differing patterns of learning behavior. We find that forward learners from Indonesia actively engage in meeting Korean, Chinese, and Japanese fans, whereas retrospective learners from Japan are very reluctant to meet Chinese or Indonesian fans, although they were somewhat interested in meeting their North American or Western counterparts.

keywords
K-pop tourist audiences forward learning retrospective learning K-pop audience identity building Japanese K-pop fans Indonesian K-pop fans

Reference

1.

Abelmann, Nancy. 1997. “Narrating Selfhood and Personality in South Korea: Women and Social Mobility.” American Ethnologist 24: 426-459.

2.

Baek, Won Dam. 2005. Dongasia-ui munhwa seontaek: hallyu (East Asia’s Cultural Choice: Hallyu). Seoul: Pentagram.

3.

Cho-Han, Hae Joang. 2003. “Geullobeol jigak byeodong-ui jinghuro ingneun ‘hallyu yeolpung’” (The “Hallyu Boom” as Signs of Global Tectonic Changes). In Hallyu-wa asia-ui daejung munhwa (Hallyu and Asian Popular Culture), edited by Hae Joang Cho-Han, Sang Min Hwang, Koichi Iwabuchi, Dong Hoo Lee, and Hyun Mi Kim. Seoul: Yonsei University Press.

4.

Crossan, Mary M., Henry W. Lane, and Roderick E. White. 1999. “An Organiza-tional Learning Framework: From Intuition to Institution.” Academy of Management Review 24: 522–537.

5.

Chung, Wonjun, and Taejun David Lee. 2011. “Hallyu as a Strategic Marketing Key in the Korean Media Content Industry.” In Hallyu: Influence of Korean Popular Culture in Asia and Beyond, edited by Do Kyun Kim and Min-Sun Kim. Seoul: Seoul National University Press.

6.

Hirata, Yukie. 2005. Hanguk-eul sobi-haneun ilbon: hallyu, yeoseong, deurama (The Japanese Consumption of Korea: Hallyu, Women, and Dramas). Seoul: Chaeksesang.

7.

Hirata, Yukie. 2008. “Touring ‘Dramatic Korea’: Japanese Women as Viewers of Hanryu Dramas and Tourists on Hanryu Tours.” In East Asian Pop Culture: Analysing the Korean Wave, edited by Beng Huat Chua and Koichi Iwabuchi. Hong Kong: Hong Kong University Press.

8.

Hwang, Seong-bin. 2011. “Hanryu to hanhanryu no kosa: nihonjin no aidentiti to kankoku ninshiki 韓流と反韓流の交差: 日本人のアイデンティティと韓國 認識” (The Intersection of Hallyu and Anti-Hallyu: Japanese Identity and Perception of Korea). Nihongaku 日本學 (Japanese Studies) 33: 133-167.

9.

Iwabuchi, Koichi. 2002. Recentering Globalization: Popular Culture and Japanese Transnationalism. Durham: Duke University Press.

10.

Jenkins, Henry. 1992. Textual Poachers: Television Fans and Participatory Culture. New York: Routledge.

11.

Jenkins, Henry. 2006a. Convergence Culture: Where Old and New Media Collide. New York: New York University Press.

12.

Jenkins, Henry. 2006b. Fans, Bloggers, and Gamers: Exploring Participatory Culture. New York: New York University Press.

13.

Jung, Sun. 2011. Korean Masculinities and Transcultural Consumption: Yonsama, Rain, Oldboy, K-Pop Idols. Hong Kong: Hong Kong University Press.

14.

Lawrence, Thomas B., et al. 2005. “The Politics of Organizational Learning: Integrating Power into the 4I Framework.” Academy of Management Review 30: 180-191.

15.

Lee, Soobum, and Hyejung Ju. 2011. “The Meaning of Korean Dramas in Japanese Fandom: Re-emerging Sentiment of ‘Asianness.’” In Influence of Korean Popular Culture in Asia and Beyond, edited by Do Kyun Kim and Min-Sun Kim. Seoul: Seoul National University Press.

16.

Leung, Lisa Yuk Ming. 2009. “Daejanggeum as ‘Affective Mobilization’: Lessons for (Transnational) Popular Culture and Civil Society.” Inter-Asia Cultural Studies 10: 51-66.

17.

Mori, Yoshitaka. 2008. “Winter Sonata and Cultural Practices of Active Fans in Japan: Considering Middle-Aged Women as Cultural Agents.” In East Asian Pop Culture: Analysing the Korean Wave, edited by Beng Huat Chua and Koichi Iwabuchi. Hong Kong: Hong Kong University Press.

18.

Morley, David, and Kevin Robins. 1995. Space of Identity: Global Media, Electronic Landscapes and Cultural Boundaries. New York: Routledge.

19.

Oh, Ingyu. 2009. “Hallyu: The Rise of Transnational Cultural Consumers in China and Japan.” Korea Observer 40.3: 425-459.

20.

Oh, Ingyu. 2011. “Torn between Two Lovers: Retrospective Learning and Melancholia.” Korea Observer 42.2: 223-254.

21.

Oh, Ingyu. 2013. “Joining Innovation Efforts Using both Feed-forward and Feedback Learning: The Case of Japanese and Korean Universities.” In Evolution of Innovation Management: Trends in an International Context, edited by Alexander Brem and Éric Viardot. Hampshire: Palgrave Macmillan.

22.

Oh, Ingyu, and Gil-Sung Park. 2012. “From B2C to B2B: Selling Korean Pop Music in the Age of New Social Media.” Korea Observer 43.3: 365-397.

23.

Park, So-Jin, and Nancy Abelmann. 2004. “Class and Cosmopolitan Striving: Mother’s Management of English Education in South Korea.” Anthropological Quarterly 77.4: 645-672.

24.

Ricoeur, Paul. 1981. Hermeneutics and the Human Sciences. New York: Cambridge University Press.

25.

Schilling, Jan, and Annette Kluge. 2009. “Barriers to Organizational Learning: An Integration of Theory and Research.” International Journal of Management Review 11.3: 337-360.

26.

Toffler, Alvin. 1980. The Third Wave. New York: Morrow.

27.

Weekly Chosun. 2013. “Ppasunideul-i hallyu mandeureotda” (Female Enthusiastic Fans Have Made Hallyu). April 23, 2013. http://weekly.chosun.com/client/news/viw.asp?nNewsNumb=002253100022&ctcd=C07.

Korea Journal